Start with evidence from the target market
Review the products already sold in your channel, common pack sizes, retail prices, customer reviews and retailer feedback. Distinguish observed local demand from broad category claims that may not apply to your customers.
If you use third-party market data, check its geography, date, methodology and category definition before applying it to a product decision.
Connect the customer need to a product requirement
A request for easier handling may affect material density and pack size. Concern about tracking may affect particle form. Demand for odor control requires a clear product approach and supportable packaging language.
Translate the customer need into a product brief, then compare whether the proposed litter can meet it at an acceptable landed cost.
Plan a range that can be explained and supplied
Each product should have a clear customer, price point and a distinct role in the range. Avoid adding near-duplicate products simply to create more choice.
Before launch, confirm supply quantities, packaging lead time, product education needs and the information required for compliant claims in the destination market.